23 specialist paths
Select the capability that matches the task.
Each route has its own workflow, controls and acceptance model. The list is a scope guide, not a fixed package or a promise that every capability is needed.
Improve technical discoverability and content coverage around distinct visitor intent.
- First decision
- Reconcile keywords with current URLs
- Boundary to verify
- One primary intent per URL, evidence status and internal-link purpose
Help search and AI answer systems interpret entities, expertise and evidence without keyword stuffing.
- First decision
- Approve answer questions and facts
- Boundary to verify
- Question, concise answer, evidence source and schema parity
Connect audience, channels, content, conversion and measurement through one evidence-aware growth plan.
- First decision
- Verify audience and offer fit
- Boundary to verify
- Audience, message, channel purpose, consent and outcome definition
Plan controlled audience, inventory, creative and measurement workflows without promising reach or return.
- First decision
- Verify data provenance and inventory scope
- Boundary to verify
- Permitted inventory, exclusions, spending authority and reporting fields
Structure search advertising around intent, landing-page relevance, conversion evidence and budget controls.
- First decision
- Approve search intent and exclusions
- Boundary to verify
- Query intent, message match, exclusion rule and validated conversion
Connect product data, campaign structure and ecommerce measurement for shopping-ad programmes.
- First decision
- Verify product ownership and identifiers
- Boundary to verify
- Stable product ID, required attributes and storefront consistency
Plan display audiences, placements, creative controls and measurable follow-through with explicit exclusions.
- First decision
- Agree audience and placement purpose
- Boundary to verify
- Creative variant, placement suitability, exclusions and landing purpose
Design video-ad journeys around audience context, creative sequencing and useful conversion evidence.
- First decision
- Approve viewer and offer context
- Boundary to verify
- Creative version, supported claims, captions and intended next action
Coordinate paid social audiences, creative, landing experiences and consent-aware measurement.
- First decision
- Approve audience and offer relevance
- Boundary to verify
- Test hypothesis, consent boundary and shared conversion definition
Plan organic social content, publishing ownership, community response and measurement without conflating the work with paid advertising.
- First decision
- Agree topics and publishing ownership
- Boundary to verify
- Topic purpose, publication approval and response-escalation rule
Plan Facebook advertising around defined audiences, creative testing and accountable conversion paths.
- First decision
- Approve audience and qualification hypothesis
- Boundary to verify
- Creative version, consent fields, qualification definition and owner
Connect visual creative, placement context and landing-page continuity for Instagram campaigns.
- First decision
- Agree placement and mobile viewing context
- Boundary to verify
- Placement crop, readable claim, caption and next-action continuity
Shape short-form campaign tests around audience fit, platform-native creative and measured next actions.
- First decision
- Agree the short-form audience hypothesis
- Boundary to verify
- Opening hypothesis, demonstrable claim, rights and next action
Design professional-audience campaigns around role context, offer relevance and qualified follow-through.
- First decision
- Validate role and offer relevance
- Boundary to verify
- Role relevance, business need, consent and follow-up ownership
Improve crawlability, rendering, internal architecture and measurable page experience without manipulating search systems.
- First decision
- Agree the exact route inventory
- Boundary to verify
- Status, canonical, robots directive, internal links and visible content
Connect product taxonomy, catalogue quality, structured data and internal discovery across commerce journeys.
- First decision
- Reconcile catalogue and shopping intent
- Boundary to verify
- Product identity, category intent, facet policy and truthful schema
Improve accurate local discovery through verified business information, useful location context and consistent entities.
- First decision
- Verify legal and public business identity
- Boundary to verify
- Verified entity, actual location status and agreed delivery geography
Improve an eligible verified profile through accurate business information, categories, content and review workflows.
- First decision
- Confirm eligibility and owner access
- Boundary to verify
- Eligibility evidence, ownership, accurate particulars and response authority
Plan useful content around audience questions, evidence, decision stages and maintainable publishing ownership.
- First decision
- Reconcile questions and current pages
- Boundary to verify
- Audience question, unique page role, evidence source and reviewer
Identify journey friction, form hypotheses and run measured experiments without inventing uplift claims.
- First decision
- Verify the observed friction
- Boundary to verify
- Population, variant, outcome definition, consent and decision rule
Coordinate paid channels, landing experiences and measurement around accountable commercial decisions.
- First decision
- Agree commercial and qualification measures
- Boundary to verify
- Shared outcome, channel cost context, attribution limits and decision owner
Connect channel data, definitions and reporting cadence to decisions rather than vanity dashboards.
- First decision
- Agree decision and metric definitions
- Boundary to verify
- Metric definition, time zone, attribution window and extraction date
Coordinate consent-aware audience, content and follow-up workflows with human ownership and auditability.
- First decision
- Reconcile consent and lifecycle records
- Boundary to verify
- Consent scope, event identity, eligibility, suppression and action authority
